Plate change presents dealers with 500,000 customer retention opportunities
In the rush to secure vital sales during this plate change period, the automotive retail industry’s leading customer retention solution, Xtime, is encouraging dealers to be mindful of the longer term, and highly profitable opportunity that each of these sales represents.
While the revenues generated by aftersales may be smaller than those from new and used car sales, it is undoubtedly the most profitable element of the automotive retail sector.
In March 2016, SMMT figures show that 518,707 new cars were registered in the UK and, despite uncertainty in the market over the past 12 months, VED increases arriving in April could see this March deliver the highest ever monthly registrations figure.
Paul Humphreys, managing director of Xtime at Cox Automotive UK, said:
“With around 80% of UK adults now using the Internet for purchases, it would be naïve to assume that these consumers are not also looking to arrange their car servicing online.
“Xtime provides dealers with market-leading customer retention tools to allow them to reach car owners seeking online solutions to their aftersales needs, from servicing booking systems to MOT reminders. We help dealers to maximise their aftersales offering and ultimately improve their profitability, as it typically delivers the highest margins of any part of their business.”
As well as consumers benefiting from an improved customer experience, dealers benefit from tailored solutions to manage all of their key operational functions, including inbound and outbound booking management, workshop tracking with a fully integrated inspection system, and full management analysis of their department.
Xtime processes more than 3.2 million appointments per month and has booked more than 100 million service visits since its formation in 2004. Xtime works with 28 global OEMs to help drive success for their businesses, working with a total of 8,000 dealerships across three continents.